Anika Hawkins—known as “Niki”—is Vice President of Community Engagement and Strategic Partnerships for WPVI-TV. Niki proudly represents the 6abc brand, and its parent company—The Walt Disney Company, in the Philadelphia, Southeast Pennsylvania, and Southern New Jersey and Northern Delaware communities. She builds strategic partnerships with non-profits, secures new linear and digital content, and presents new sponsorship opportunities for the Disney Ad Sales Team (Local) in the growing cause-related and corporate responsibility marketing field. She works with the venerable Action News—the #1 Broadcast News program in the region for over 35 years—along with all 6abc departments identifying, creating, and promoting diverse and inclusive community content. Niki conceives and executes new content for 6abc’s growing streaming and digital platforms, executive produces a half-hour hyper-local political talk show—Inside Story—that goes beyond the headlines, manages the PSA inventory, coordinates local and state-wide political debates, and plans several external events that celebrate local leaders during the various Heritage Months. Niki also coordinates various Walt Disney Company Corporate Responsibility campaigns and significant philanthropic giving, localizing those endeavors and making them resonate within the Philadelphia market.